NCT's Jeno Lee Becomes Ferragamo's First Male Global Ambassador
The K-pop star joins other celebrities like Red Velvet's Seulgi to represent the Italian luxury fashion house
Ferragamo has appointed their first male global ambassador and he is none other than Jeno Lee of one of the world's hottest K-pop boy group, NCT. Prior to this, the Italian luxury label only had a female global ambassador in Red Velvet's Seulgi, making this as a momentous occasion in more ways than one for both Lee and Ferragamo. This partneship is a not one that comes from left field as Lee has partnered with Ferragamo for multiple activations previously and even attended the brand's Fall/Winter 2023 in Milan this February. Hence, the union feels like a natural partnership between the two.
Beyond just a rapper, singer and artist, Lee has always had a penchant for fashion. In 2022, he became the first K-pop artist to open a New York Fashion week show as a model in Peter Do's Spring/Summer 2023 show. “Jeno Lee’s captivating personality and ability to connect with international young audiences, through his music, style and persona is exceptional," said Creative Director, Maximilian Davis, "We’re driven by the same passion in our creativity and feel fortunate to have him join Ferragamo."
On this partnership, Lee had this to say, “It is such an honour to be a global ambassador for Ferragamo, a brand with an incredible heritage, craftmanship and style. I am very excited to create a synergy with the brand and looking forward to disclosing our future projects ! Stay tuned on both of us!”
