Jay Chou is Named as RIMOWA's Newest Global Ambassador

Renowned artist Jay Chou, famed for his sartorial flair with Dior Homme, now ventures into the realm of luxury travel with RIMOWA. Recently unveiled as the newest face to epitomise RIMOWA's ethos of craftsmanship and innovation, Chou aligns seamlessly with the brand's rich heritage dating back to 1898.

"At RIMOWA, we have always believed in transformative power of travel, and the commitment to constantly perfecting his craft while courageously pursuing innovation and reinvention. Jay Chou not only embodies all of these values, but is also someone we admire for his global impact as a "as an artist. It is an honor to welcome him as a global ambassador for RIMOWA," says RIMOWA CEO, Hugues Bonnet-Masimbert. Chou's trajectory, characterised by relentless exploration and reinvention, mirrors RIMOWA's ethos of pushing boundaries and establishing new benchmarks.

Beyond a pursuit of excellence, this collaboration symbolises a natural progression between the artist and the German luxury house. RIMOWA's iconic suitcases have been steadfast companions throughout Chou's journey, with one even showcased at the prestigious 125th-anniversary exhibition of RIMOWA SEIT 1898.

"Traveling around the world, my RIMOWA suitcases have been trusted companions with whom I have shared precious memories. They have accompanied me not only in professional contexts, but also on other trips, while diving into new areas to seek inspiration. Becoming a global ambassador for RIMOWA gives me great joy. I value this connection and I value this lasting relationship with the brand very much,” expressed Jay Chou .