Bright Vachirawit, Davika Hoorne & Mark Tuan Stars in Calvin Klein Jeans' Asian Campaign

In an electrifying move, Calvin Klein has rolled out its latest Calvin Klein Jeans campaign in Asia, showcasing the visual prowess of Thai actor and singer Bright Vachirawit, Chinese-American rapper and singer Mark Tuan, alongside Thai actress and model Davika Hoorne.

Helmed by the talented Mok JungWook and guided by director AJ Duan, the campaign captures each luminary exuding the vivacious, youthful spirit inherent in the Calvin Klein Jeans Spring 2024 collection. Through a series of arresting images and exclusive campaign films, the essence of the Spring 2024 collection comes alive, injecting a fresh allure into iconic pieces while underscoring the brand's enduring authenticity, resonating strongly with a new generation of fashion enthusiasts.

Known for its minimalist aesthetic and its ability to harness remarkable star power, Calvin Klein continues to push boundaries. Not long ago, the American label concluded its much-discussed Spring 2024 campaign, featuring luminaries like BTS' Jungkook and Blackpink's Jennie. Yet, it seems there's more excitement to come from the renowned brand. Notably, this isn't the first rodeo for these campaign ambassadors; Mark and Bright, in particular, have previously graced viral campaigns for Calvin Klein.

This latest campaign zeroes in on modern simplicity, spotlighting how staple pieces can effortlessly enhance one's natural beauty. In the campaign films starring Bright and Mark, the duo effortlessly navigates through a bustling urban landscape, their style exuding a quintessential Calvin Klein coolness.