Gucci Celebrates 70th Anniversary of Horsebit Loafer with Special Exhibition
During Milan Men's Fashion Week, the Italian fashion house hosted a multi-faceted exhibition filled with art, fashion, and history.
On Friday, the first day of Milan Men's Fashion Week for the Spring/Summer 2024 season, Gucci took a different route than presenting a menswear collection. The Italian fashion house unveiled an expansive exhibition in celebration of 70 years since the creation of the Gucci Horsebit Loafer. Cleverly titled "Gucci Horsebeat Society," the multifaceted showcase was curated by Alessio Ascari, the Milan-based creative director and curator of Spazio Maiocchi, and brought to life through installations from 10 international artists and creatives.
Since its inception, the Horsebit has become a signifier of freedom among conventional dress codes, with its youthful allure of 1970s fashion and its symbol of sophistication for the '80s career woman. Today, the Horsebit Loafer has come to represent opulence and ease.
Finishing out the exhibition is the static unveiling of the Men's Spring/Summer 2024 collection located in the "closet" — a space covered floor-to-ceiling in a collage wallpaper created by Australian image-maker Ed Davis. The collection was designed by Gucci's in-house team ahead of newly-titled Creative Director Sabato De Sarno’s collection for the brand in September.
