LOEWE's FW24 Men’s Fashion Show Brought About Social Reflection

Jonathan Anderson relied on the artistic practice of Richard Hawkins, a Texan artist who explored and prophesied the male body with the collage technique, for the LOEWE Fall/Winter 2024 Fashion Show.

Exotic leather coats with integrated scarves, short leather overalls combined with jackets, check shirts combined with biker-style leather trousers and sophisticated double-breasted pinstripe suits were paraded on the runway.

The LOEWE men also wore jacquard sweaters with Nordic patterns or pullovers with braided work, combined with acetate tracksuit trousers, stone-washed denim shirts with very long bows, leather sweatshirts, shearling jackets, sheepskin coats, long leather coats with shaved fur, cashmere wool and leather.

Silhouettes remained slim but with a decidedly lowered waist, emphasised by belts positioned at leg height. Richard Hawkins' artwork transformed into jewels, knitted jacquard tunics, trousers and hoodie graphics, with embroidery on oversized Squeeze bags and Puzzle Fold totes.

A less conceptual show than usual, the LOEWE Fall/Winter 2024 Fashion Show was made up of desirable garments to invest in, supported by the indisputable quality of the Spanish Maison and the creativity of Jonathan Anderson. A men's wardrobe made to perfection with the excellence of LOEWE craftsmanship. 

Numerous stars were also spotted in attendance at the show. Among the guests in the first row were Manu Rios, Josh O'Connor, Jamie Dornan, Mike Faist, Ghali, Aron Piper, Jonathan Bailey, Matt Bomer, Nicholas Hoult, Andrew Garfield, Luca Guadagnino, Jack O'Connell, Vinnie Hacker, Leo Wu, Patrick Gibson, Callum Turner, Kit Connor, Taylor Russe, James Blake, Callum Turner, Obongjayar, Joe Alwyn and many more.