Louis Vuitton’s First Men’s Pre-Fall 2024 Show to be Held in Hong Kong SAR
The show will feature Creative Director Pharrell Williams’ second collection with the brand
In just ten days, Louis Vuitton will present their first Men’s Pre-Fall 2024 collection in Hong Kong SAR. The stage for the momentous affair on November 30? The dazzling Avenue of Stars along the Tsim Sha Tsui waterfront, where Pharrell Williams, Creative Director of Louis Vuitton’s Men’s, will reveal his newest collection to the world. This upcoming collection will be Pharrell Williams’ second with the Parisian house, following his debut in June with the Men’s Spring/Summer collection.
The Avenue of Stars, renowned amongst residents and tourists alike, is said to be the heart and soul of Hong Kong SAR’s arts district. The revered locale is decked out in over a hundred handprints of legendary stars and celebrities from the island, taking visitors on a spirited voyage through East Asian cinematic history.
The K11 Victoria Dockside in Tsim Sha Tsui, with the support of the landmark shopping mall K11 MUSEA, will be completely transformed for the show. The art and design hub has been home to many creative events, such as the K11 Night 2022. During the K11 Night event, an exhibit, titled The Love of Couture: Artisanship in Fashion Beyond Time, organised in partnership with the famed Victoria and Albert Museum in London, was unveiled.
For their first Men’s Pre-Fall collection, Louis Vuitton will invite key celebrities and friends of the house to attend the show live in Hong Kong SAR. International audiences and fans of the brand will be able to catch the presentation via livestream on the Maison’s social media channels and digital billboards all over the island city. While the guest list remains to be seen, we’re keeping our fingers crossed. Hopefully, we’ll spot the Maison’s ambassadors along the front row at the show next week.
