Swatch X Verdy Sends a Positive Message

Ever the purveyor of fun and fashionable accessories, Swatch now teams up with Verdy to present a colourful collection featuring the Japanese graphic artist’s iconic characters and projects. Known for his Wasted Youth and Girl’s Don’t Cry brands, the cult figure runs in the same circles as godfathers of streetwear Nigo and Hiroshi Fujiwara, and has even joined BLACKPINK as their artistic director last year.

For Swatch, Verdy’s carefree outlook comes through flamboyant and statement-making designs that inspire wearers to reconnect with their inner child. VICK BY VERDY stars his instantly-recognisable panda-rabbit character Vick. Energetic and rebellious in attitude, the toon’s monochromatic colour scheme and iconic “A” appears on the NEW GENT BIOSOURCED to add a punk-edge to your daily look. VISTY BY VERDY, on the other hand, showcases the vibrant and cheerful Visty as he dances across the strap and dial.

GIRLS DON’T CRY BY VERDY celebrates the iconic streetwear label that Verdy created as a gift for his wife. His devotion is clear to see on the transparent GENT model featuring a heart on the dial. Likewise, WASTED YOUTH BY VERDY points to the artist’s skate brand, with the message “I can’t waste my time anymore” written below the dial to remind the next generation of the precious nature of time and the importance of spending their youth wisely.