A$AP Rocky Takes the Helm as Ray-Ban’s First Creative Director

The intersection of music, fashion, and innovation just got a new visionary. A$AP Rocky, the genre-defying artist known for his bold style and cultural influence, has officially been named the first-ever Creative Director of Ray-Ban.

With this groundbreaking appointment, Ray-Ban—a brand synonymous with effortless cool for nearly eight decades—ushers in a new era. Under Rocky’s leadership, Ray-Ban Studios will become a playground for artistic expression, blending the brand’s timeless legacy with fresh, boundary-pushing designs. 

A$AP Rocky, born Rakim Mayers, has been leaving his mark on music and fashion since his 2011 debut. From chart-topping albums to trendsetting collaborations with luxury fashion houses, his creative influence stretches far beyond hip-hop. Now, he’s bringing that same fearless approach to eyewear, reimagining the Ray-Ban aesthetic with his signature blend of vintage inspiration and cutting-edge design.

His first project? The Blacked Out Collection, an ultra-modern reinterpretation of Ray-Ban’s Mega Icons, set to debut in April 2025. Expect sleek, all-black frames, bold silhouettes, and a fusion of classic craftsmanship with a rebellious, fashion-forward twist.

"I’ve always admired how Ray-Ban stays true to its roots while continuing to evolve,” Rocky said in a statement. “Being part of this legacy is an honor, and I can’t wait to shape the next chapter for such an iconic brand."

For nearly 80 years, Ray-Ban has been more than just an eyewear brand—it’s a cultural staple. Worn by rockstars, movie legends, and tastemakers alike, Ray-Ban has long been associated with those who defy convention. Bringing A$AP Rocky into the fold is a natural evolution of that rebellious spirit.

Leonardo Maria Del Vecchio, President of Ray-Ban, echoed the sentiment: "Ray-Ban isn’t just about eyewear—it’s a way of life. A$AP Rocky is a visionary who constantly pushes creative boundaries, making him the perfect partner to redefine what’s next for our brand."

Rocky’s vision extends far beyond just sunglasses. As Creative Director, he’s set to overhaul everything from product design to brand storytelling. Expect immersive campaigns, reimagined retail spaces, and a deeper integration of music, fashion, and art into the Ray-Ban universe.

Whether it’s through exclusive collaborations, experiential pop-ups, or unexpected cultural crossovers, A$AP Rocky is here to shake things up. With his fearless creativity leading the charge, Ray-Ban isn’t just looking ahead—it’s stepping into the future with swagger.