Chinese Heartthrob Xiao Zhan Fronts Boucheron's QIXI Campaign
The global brand ambassador lends his Dapper good-looks for the French High Jewellery label's 'Freedom Adorns Me' campaign
French high jewellery Maison Boucheron teams up with global brand ambassador Xiao Zhan to capture the allure of self-authenticity this Qixi Festival, elegantly intertwining personal style with the romance of the occasion. This year, the maison partners with the charismatic Chinese actor to unveil the latest Spring-Summer bracelets and rings from the iconic Quatre Classique collection.
Xiao Zhan masterfully illustrates the collection's boundless versatility, effortlessly integrating these timeless pieces into casual attire to elevate everyday elegance. Whether gracing a romantic date or a day at the office, these bracelets and rings can be effortlessly layered to amplify glamour, tailored to the wearer's mood and occasion.
Since its inception in 2004, the Quatre collection has been a canvas for continuous reinterpretation, drawing on four distinct architectural patterns from the Maison’s storied archives to craft a truly unique aesthetic. Check out the campaign images featuring Xiao Zhan below, where tradition meets modernity in a captivating dance of style.
