Gong Yoo is Officially Louis Vuitton's Newest House Ambassador
The veteran South Korean actor reunited with the maison at their menswear Spring/Summer 2025 show after 7 years since his last appearance at the front row in 2017 affirming their close relationship.
In a highly anticipated announcement nearly a week after initial speculation, the French fashion powerhouse Louis Vuitton officially named Gong Yoo, the acclaimed South Korean actor, as its new House Ambassador. Gong Yoo has mesmerised global audiences for years in his iconic roles and aligns seamlessly with Louis Vuitton's ethos of unwavering commitment to perfection and relentless innovation.
Gong Yoo's extraordinary journey through the entertainment industry is distinguished by his compelling performances and striking versatility. From his breakout role in the beloved K-drama Coffee Prince that took the world by storm to his critically acclaimed performance in the horror sensation Train to Busan, as well as his captivating presence in Guardian: The Lonely and Great God and the recent sci-fi horror series The Silent Sea, Gong Yoo consistently pushes creative boundaries and exhibits a profound dedication to his craft.
Beyond his artistic endeavors, Gong Yoo is also recognised for his significant contributions to social causes, paralleling Louis Vuitton's commitment to charity, sustainability, and social activism. His efforts to raise awareness on environmental and mental health issues resonate deeply with the brand's vision for a better future. Gong Yoo's longstanding relationship with the maison has flourished over the years, from gracing men's fashion shows and attending the grand opening of Louis Vuitton's Seoul store, to becoming the face of their global campaign for the LV Tambour Horizon watches.
As Louis Vuitton's House Ambassador, Gong Yoo is poised to leverage his influence to inspire and connect with customers worldwide, embodying the shared values of creativity, innovation, and forward-thinking direction that define both the actor and the brand.
