The next-gen tennis star and brand ambassador is the first to carry a logo-emblazoned designer bag onto court at the prestigious tournament.

Italian wunderkind <a href="https://www.instagram.com/janniksin/?hl=en">Jannik Sinner</a> broke tennis tradition when he stepped onto centre court with a one-of-a-kind Gucci duffle specially designed for the Wimbledon Championships. Wrapped in the signature GG monogram and customised with Sinner&rsquo;s name and initials, the designer bag was an unprecedented sight given the mandated all-white fits of the sporting event.

As the most historic and prestigious of the four Grand Slam tournaments, Wimbledon necessitates an atmosphere of formality that befits its exalted standing. That means a strict adherence to dress codes, especially when it comes to overt branding. The fact that Sinner was cleared to carry a logo-emblazoned bag on court speaks to Gucci&rsquo;s heritage craftsmanship, and is a celebration of the Maison&rsquo;s rich history in the art of travel. The next-gen athlete will continue to carry his custom carryall in the upcoming events of the season.

The duffle style is part of Gucci&rsquo;s Fall/Winter 2023 collection, and is currently available on <a href="https://www.gucci.com/sg/en_gb/">gucci.com</a> and select stores.

Gucci Outfits Jannik Sinner with Custom Duffle for Wimbledon

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Gucci Outfits Jannik Sinner with Custom Duffle for Wimbledon

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