Kenzo's Spring/Summer 2024 Show Draws Inspiration From Japanese City Pop

The Spring/Summer 2024 collection by Kenzo captivates with its strikingly redesigned logo, introducing a fresh and captivating visual element to the esteemed fashion house. Renowned designer Nigo, in a brilliant collaboration with Verdy—recently appointed as the artistic director of the esteemed K-pop group Blackpink—breathes new life into the brand envisioned by Kenzo Tagada. The signature emblem gracefully adorns a range of garments, from sweatshirts to bags, embracing the captivating allure of logomania. This distinctive graphic design effortlessly embraces the overarching theme of the fashion show, blending elements of retro charm with a resolutely contemporary aesthetic.

Nigo draws inspiration from the fashion that emerged from the cultural phenomenon of Japanese city pop—a melodious genre that blossomed in the Land of the Rising Sun during the 1970s and reached its zenith in the vibrant 1980s. In this collection, we witness the seamless fusion and reinterpretation of traditional Japanese sartorial masterpieces intertwined with the essence of city pop, exuding a harmonious blend of styles and influences.

At the front row, we spotted many celebrities, from Kenzo's first global ambassador, Seventeen's vernon to Louis Vuitton Men's newest Creative Director and musician, Pharrell Williams. Check them out below.