Chanel has officially named A$AP Rocky as an ambassador, sealing a partnership that brings the musician’s audacity together with Matthieu Blazy’s contemporary vision.
To mark the launch of the new BLEU DE CHANEL L’EXCLUSIF fragrance in China, CHANEL unveiled an immersive pop-up at Hengshan 8 Hub in the historic Hengfu district of Shanghai.
The classic Bleu is reimagined with a deeper, woodier, and leather-tinged take that feels firmly modern.
The rapper has been named Chanel’s latest ambassador and the new face of its eyewear campaign.
