TAG Heuer and Porsche are Back with a new Collab Timepiece

Carrera. A name revered by car fanatics and watch aficionados alike. Taken from the legendary La Carrera Panamericana, it embodies all the speed, emotion and romance of the perilous Mexican road race. The evocative moniker is attributed to Porsche’s most powerful engines in commemoration of the automaker’s racing success in 1954. It was also adopted by Jack Heuer in 1963 for his new line of highly legible wrist chronographs. This unique bond rooted in motorsport heritage has led Porsche and TAG Heuer to cross paths numerous times over the years; now they have come together once more to present a timepiece that embodies racing excellence.

The TAG Heuer Carrera Chronograph x Porsche 963 is an exceptional watch inspired by the Porsche 963, the pinnacle of Porsche’s engineering expertise. It certainly looks the part. The striking skeleton dial with tubular architecture looks just like a racecar chassis, while the forged carbon bezel points to the lightweight, high performance components of a LMDh (Le Mans Daytona Hybrid) sports prototype. Super-LumiNova blocks are arranged in a four-point configuration within the chronograph counters, mirroring the LED headlights on the Porsche 911. A red marker at ‘4’ adds a touch of excitement.

As with most racecars, branding elements play a big part in the design of the TAG Heuer Carrera Chronograph x Porsche 963. The Porsche logo is luminescent on the bezel, and rendered in 3D relief on the side of the steel case. A Porsche 963 logo is also engraved on the central steel link that attaches the integrated rubber strap. Finally, Porsche’s iconic steering wheel motif is incorporated in the rotor of the TH20-00 manufacture movement.