Jake Gyllenhaal Celebrates Craftsmanship with Ginori 1735

For almost three centuries, Ginori 1735 has represented one of the world's leading brands in the luxury and art of living sector, a perfect expression of Italian excellence in pure porcelain and design. Always eager to combine authenticity and contemporaneity, the Florentine Maison creates pieces of art with timeless power. To further refresh the brand's image, they have teamed up with the magnetic Jake Gyllenhaal to launch a new campaign — one that celebrates their shared values: a love of art, craftsmanship and giving back.

"I am honoured to partner with Ginori 1735, a company that values both tradition and innovation. Their deep dedication to craftsmanship is inspiring. Our partnership is meant to express the importance of slowing down , to enjoy life and appreciate the beauty of art. I'm thrilled to be a part of this project and grateful to have been able to film the campaign at Ginori's timeless factory, alongside its skilled artisans. We had a wonderful time working on this project,” says Gyllenhaal.

The campaign between the actor and Ginori 1735 initially revolves around the Oriente Italiano collection – a bold collection with its design as elegant as it is electric with its ten vibrant colours. From chick yellow to Barbie pink , from ultramarine blue to bottle green: by sublimating know-how and craftsmanship with pop touches, the Florentine Maison brings the beauty of porcelain and Italian tradition to the fore. If we were missing a reason to convince us: add to this a series of photos taken by photographer Gray Sorrenti, with Jake Gyllenhaal as the protagonist, a cup with a delicious peach tint in his hand… Bewitching.

For more information, check out their website here.