Style

Byeon Woo-seok Joins Prada as Newest Brand Ambassador

The South Korean actor is known for his breakthrough role as Ryu Sun-jae in Lovely Runner.

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Images courtesy of Prada

Prada has tapped on dashing South Korean actor Byeon Woo-seok—the breakout star from Lovely Runner—as its newest brand ambassador. With his recent rise to fame as Ryu Sun-jae and 11.4 million Instagram followers in tow, Wooseok is proving he’s got the style chops to match his on-screen charm.

At 33, Wooseok’s journey from model to actor has been interesting to watch. He has seen a rapid rise in both television and fashion, transitioning from his early modeling career to acting in notable dramas like Record of Youth and Moonshine. Earlier this year, he made a memorable appearance at Prada’s Spring/Summer 2025 men’s show in Milan, where he turned heads in a sleek, dark-toned outfit complete with a side-buckled white leather belt.

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Courtesy of Prada

Joining a prestigious roster of South Korean stars affiliated with Prada—including actors Kim Tae-ri, and singers Jeon Somi and Sana Minatozaki, Wooseok is set to bring his signature mix of sophistication and edge to Prada.

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