Prada's Spring/Summer 2025 Men's Show is a Stylish Study of Perception

At the Prada Men’s Spring/Summer 2025 show, unveiled during Milan Fashion Week, the power of observation takes center stage. Within the industrial confines of the Fondazione Prada Warehouse, architectural firm OMA has constructed a striking white hut, a stylized house elevated on a catwalk and enclosed by a fence railing. Models paraded through this setting, presenting the latest creations from Miuccia Prada and Raf Simons, challenging the audience's perceptions.

This collection epitomises the quintessential Prada aesthetic, characterized by its stark simplicity and bold innovation. Highlights include cotton knit sweaters in vivid hues with trompe l'oeil collars, summer jackets and coats with three-quarter sleeves, and wrinkled shirts cropped to perfection. Soft-textured leather jackets add a tactile dimension, while the collection’s color blocks become an obsessive focal point. The fit varies from tight to oversized, featuring boxy silhouettes and more conventional shapes. Utilitarian jackets, t-shirts adorned with mime paintings by artist Bernard Buffet—a nod to Miuccia Prada's own past as a mime—add a whimsical touch. The collection culminates in tracksuits with vertical zippers, accentuated by wrinkled collars peeking out from under jackets.

This collection demands to be experienced and scrutinized up close, challenging traditional fashion show formats and encouraging spectators to discern between reality and reproduction. It captures the youthful exuberance of Gen Z and their liberated approach to fashion.