Kim Kardashian’s Shapewear Label SKIMS to Unveil Menswear Line

Business and social media mogul Kim Kardashian first launched SKIMS back in 2019 and now the brand is launching its very own menswear line. The brand, known for its viral tummy-tucking bodysuits and loungewear, will release men’s underwear, t-shirts and even sports-ready performance wear. The campaign for SKIMS Men is fronted by three dynamic athletes – football star Neymar Jr., basketballer Shai Gilgeous-Alexander and American footballer Nick Bosa.

The new menswear line will include men’s boxers and briefs, t-shirts and tanks, and leggings with light compression, that focus on the SKIMS’ ideology of comfort and function. The SKIMS Stretch collection features an ultra-stretchy fabric to maximise comfort for both tops and underwear, for lazy days lounging about the house.

Kim Kardashian shared that getting the trio of athletes to front the SKIMS Men campaign was a “pinch-me” moment for her, seeing that her daughters North and Chicago as well as sons Saint and Psalm all look up to these titans of the sports industry. With the athletes taking centre stage for the launch of SKIMS Men, the brand promises functional, technical solutions to basic performance pieces, all without compromising on SKIMS’ classic comfort. SKIMS Sports, from the menswear line, provides support through its light sportswear compression pieces, designed to be worn under workout gear.

The success of SKIMS, through its swimwear, shapewear and loungewear, led to the creation of the men’s line. According to SKIMS co-founder Jens Grede, 20% of all traffic on the brand’s website is men – so it was about time that the clothing label branched out into this new sector. Kim Kardashian shared that her brother Rob Kardashian acted as SKIMS Men’s first test model, trying out all the pieces himself and giving notes to his sister to improve the quality and performance of the new items.