Montblanc Celebrates The Library Spirit Campaign in Shanghai

Earlier this week, Montblanc celebrated its 'The Library Spirit: Episodes From Around The World' Campaign with a charming evening event in Shanghai, to inspire writing and reveal the brand's Extreme 3.0 range of black and teal bags and leather goods. In attendance: Not one but three Chinese stars who are closely linked to the brand — global ambassador and actor Jing Boran, brand ambassador and actress Xin Zhilei, and Montblanc's China friend-of-brand Hou Minghao. They were joined by Singapore's actor Xu Bin, who is a friend of the brand locally. Each carried varying shapes of new Montblanc Extreme 3.0 collection bags, and true to The Library Spirit theme, the three young and celebrated Chinese celebrities each brought their favourite book and explained their choices to the evening's guests.  

Of course, Montblanc let the handsome pieces of the Extreme 3.0 collection speak for themselves too, by turning the event space into a chic library, decorated not just with dangling books, ink and calligraphy walls, but also liberally with the various silhouettes of the black and teal collection of bags and small leather goods — the duffel shape is certainly our fave. We can't wait to see what Montblanc will reveal as The Library Spirit Campaign moves to New York next.