Stray Kids' Felix Officially Joins The Louis Vuitton Family as Brand Ambassador
The Australia-born South Korean artist had always had a close relationship with the French luxury maison, making this partnership a seamless one
Exciting news has just broke! Australia-born South Korean artist Felix of K-pop sensation Stray Kids takes center stage as Louis Vuitton's newest house ambassador. He joins the ranks of other K-pop luminaries aligned with the fashion house, including BTS' J-hope, NewJeans' Hyein, and GOT7's Jackson Wang.
In the words of Nicolas Ghesquiere, the Artistic Director of Women's Collections at Louis Vuitton, "I am thrilled that Felix is joining Louis Vuitton as House Ambassador. I discovered Felix when I presented my Pre-fall collection in Seoul. It instantly clicked between us. He is really talented, I love his energy, his unique personality and his audacious sense of style."
Felix's alignment with Louis Vuitton has been strikingly evident, marked by his presence at the Louis Vuitton Pre-fall 2023 show in Seoul. This initial rendezvous paved the way for his buzzy appearance at the Cruise 2024 presentation on the captivating grounds of Isola Bella in May. These appearances stand as testaments to his profound association and support for the brand.
Furthermore, Felix's affiliation with the luxury maison extended to his attire, gracing him at remarkable events like Lollapalooza and the Stray Kids 5-STAR Dome tour in Fukuoka, Japan on August 16. The latter occasion witnessed Felix's mesmerising performance of an unreleased solo track during the solo segment of the concert—a momentous unveiling that left an indelible mark.
Meanwhile, the Stray Kids 5-STAR Dome Tour 2023 continues its journey across Japan, illuminating stages in Nagoya, Osaka, and Tokyo in the upcoming weeks. Some of which will be streamed live! For more details, check out their official concert link here.
