SEVENTEEN's Hoshi Selected as Diesel Brand Ambassador
The K-pop idol was handpicked for his charisma, talent, and confident stage presence.
Italian label, Diesel has selected SEVENTEEN's Hoshi as their newest Brand Ambassador. The K-pop idol was handpicked for his charisma, talent, and confident stage presence, which perfectly aligns with the brand's message. The label is known not just for its bold and iconic denim pieces but also for its modernised Y2K aesthetic where comfort meets edgy chic. It gained a huge surge in popularity amongst Gen Zs who resonated with its wearable yet distinct look.
From Diesel's Fall/Winter 2024 collection showcase in Milan last February to the Shibuya boutique opening in May, Hoshi of K-pop boy group SEVENTEEN and Diesel have nurtured a close relationship through a series of dynamic collaborations. Hoshi's inaugural engagement as an ambassador will be marked by his attendance at the grand opening of Diesel's third and largest store in South Korea on July 20.
