Style

Tay Tawan Joins Loewe as Newest Brand Ambassador

The Spanish fashion house taps the Thai actor and host.

Image courtesy of LOEWE

Tay Tawan is Loewe’s newest brand ambassador. He’s already made an impression as a Friend of the House, from Paris runways to Shanghai exhibitions—but his journey with the house is just beginning.

“Collaborating closely with the brand has deepened my admiration for its artistry and inspired new paths of self-expression,” he says. “I’ve come to truly value the essence of art and craft that defines Loewe, and I’m excited to continue this meaningful journey as brand ambassador.”

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Image courtesy of LOEWE

An actor, model, and television host, he has steadily built a following across a range of projects, from romantic dramas to variety shows. He’s part of a growing wave of Thai talents who are becoming increasingly visible on the global stage—not just for their work onscreen, but also for their presence in the fashion world. His connection to Loewe has been developing quietly over time, marked by appearances at the brand’s shows and exhibitions.

As ambassador, he is expected to appear in upcoming campaigns and events, offering a more personal take on the brand’s evolving identity. With Loewe’s continued focus on craftsmanship and artistic direction, his role could open up new creative intersections between performance and fashion—both in Asia and beyond.

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Image courtesy of LOEWE

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