Tissot's Sideral Campaign is a Summer Delight
Vintage-chic visuals that highlight the pivotal presence of the daringly different watch as you enjoy every hour.
Swiss watchmaker Tissot unveils a new ad campaign that fuses 70s nostalgic flair with contemporary summer vibes to showcase the newly redesigned Sideral collection for 2023. With the motto “Enjoy every hour”, the vintage-chic visuals highlight the pivotal presence of the Sideral watch as you enjoy the simple moments in life, whether alone, beside your animal companion, or in the company of loved ones.
Shot in a warm sun-drenched environment, with compositions reminiscent of the distinct 70s style of photography, the vibrant vacation scenes encapsulate the daringly different design of the Sideral. The adventurous timepiece traces its history back to the 1971 Sideral S, which was the world’s first fibreglass watch, and is updated for modern times with a forged carbon case, innovative bracelet fastening system, and Powermatic 80 Nivachron movement.
The new Tissot Sideral comes in three striking colours — Yellow, Red and Blue — serving as a fashionable summer accessory for the holidays. With its retro charm and sporty aesthetic, the Sideral watch is a true conversation starter for those who dare to embrace their individuality.
