LOEWE Announces Chinese Actor, Wang Yibo As Newest Brand Ambassador
After being officially appointed as the label's new Global Ambassador, the multihyphenate made his debut at LOEWE's recent SS25 show in Paris.
Wang Yibo, an international sensation, has garnered acclaim for his exceptional performances in film, television, and music, all while cultivating a distinctive style that sets him apart. Just before the commencement of LOEWE's Spring/Summer 2025 show at Paris Fashion Week over the weekend, the luxury Spanish label officially announced that Wang is the newest member of the LOEWE family as global brand ambassador.
Jonathan Anderson, Creative Director at LOEWE, expressed his excitement: "I’m so excited that Wang Yibo is joining the LOEWE family. Not only has he achieved global recognition as a singer and dancer, he’s also exploring new territories including acting, motorcycle racing, and fashion—we love this multifaceted approach to creativity and how much it resonates with LOEWE’s own prismatic identity."
Wang shares Anderson's enthusiasm. Sharing his thoughts on this new stylish partnership, Wang had this to say, “For me, LOEWE represents the relentless pursuit of craftsmanship and bold aesthetics. Jonathan Anderson infuses the collection with a sense of humor from everyday life, while drawing inspiration from the world of art, creating a truly unique visual language. I look forward to joining the LOEWE family and creating more memorable moments together.”
Celebrated as an actor, singer, and professional motorcyclist, Wang has made his mark across various domains, including film, television, singing, dancing, sports, and fashion. His performance in Er Cheng's 2023 horror film, Hidden Blade, earned him nominations for 'Best Supporting Actor' at the 36th Golden Rooster Awards and 'Best New Actor' at the 17th Asian Film Awards. Additionally, he serves as the promotional ambassador for the 2024 Paris Olympic Qualifiers in Shanghai.
