A$AP Rocky, Iggy Pop and Tyler, The Creator Are The Stars In Gucci's Latest Campaign
A$AP Rocky, Iggy Pop and Tyler, the Creator. What do these three male musicians have in common? They are seemingly different, but very similar, so says Gucci creative director Alessandro Michele.
For Gucci’s new men’s tailoring collection, the rock and hip hop stars come together in a Harmony Korine-directed video, where they goof around at a west coast home, eat spaghetti and dance in bathrooms.
The campaign aims to conjure images of an archetypical rock star lifestyle, envisioning a meeting of eccentric creatives in a Californian modernist mansion, located in Los Angeles where the campaign was shot earlier in February.
Among the bold architectural spaces and the wood, stone, glass and shagpile of this West Coast pad, musicians A$AP Rocky, Iggy Pop and Tyler, The Creator hang out with Iggy’s pet parrot, Biggy Pop, and its friend, a striking blue hyacinth macaw. The housemates goof about with their pets on the grassy terrace at night, at the kitchen table with a huge pot of spaghetti, and in the lounge in the afternoon sunlight. Together the trio have fun, and while each is undoubtedly a separate, powerful personality, their shared love of panache creates common ground.
Alessandro Michele’s eclectic vision put together these three cult artists, who have distinctive style, creating a strange, unexpected dialogue. “The result is a group campaign with three men who I believe had fun too. There is always this image of eccentricity, because they are in fact eccentric themselves. A certain type of fun is also portrayed and the idea of how one’s obsession with appearances can create a kind of common ground that can become a sort of brotherhood. It was beautiful to see these three men together, seemingly different but very similar”, explains the Creative Director. “This is another chapter of this journey. With these campaigns, I am working on different ways of being elegant, and these three men embody this idea perfectly. I like to tell the story of elegance in completely arbitrary and unexpected ways. Perhaps elegance is something in the air that sometimes you are not even ready for. Male elegance can be unpredictable and strange.”
Check out the video below:
CREDITS
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Harmony Korine
Hair: Paul Hanlon
Make-up: Thomas De Kluyver
Talents: A$AP Rocky; Iggy Pop; Tyler, The Creator
VIDEO MUSIC
“Supernature”
Performed by Cerrone
Written By: Marc Cerrone, Lili Marlene Premilovich, Alain Wisniak
Published By: Kobalt Songs Music Publishing, Because Editions /Concord Music Publishing
Courtesy of Malligator Préférence under license from Because Music
