LOEWE x On Launch The Cloudventure 2.0 and Fall/Winter 2025 Capsule Collection
Among the most anticipated drops, the collaboration between LOEWE and the Swiss brand On returns for Fall/Winter 2025, with an expanded collection of ready-to-wear pieces and the launch of the Cloudventure 2.0 sneaker.
LOEWE and On collaborate for Fall Winter 2025 with an expanded ready-to-wear offering and the launch of the Cloudventure 2.0: a reimagining of the original sneaker, featuring new materials and fluid lines.
The Cloudventure 2.0 was originally designed for the outdoors. With the new drop - scheduled for May 14 online and in stores the following day - it transforms into an urban sneaker thanks to a renewed design.
The semi-transparent mesh upper and LOEWE anagram add depth and texture, On's Cloudtec technology combined with Helion foam ensures the greatest possible walking comfort, while the Mission grip sole with a marbled effect ensures stability on any surface.
The ready-to-wear capsule for Fall Winter 2025 includes technical pieces and impactful outerwear, characterized by a palette of neutrals and energetic accents. Made with fabrics engineered for breathability and lightness, the pieces range from the Ultra Jacket in ripstop shell to the technical Active T-shirt. The collection is completed by shorts, hats, socks and women's activewear, designed for a dynamic and metropolitan lifestyle.
