Seo Kang-joon Named Montblanc's Newest Asia Brand Ambassador
The South Korean actor joins the Montblanc family.
Montblanc has appointed South Korean actor Seo Kang-joon as its new ambassador for Asia. Yep, the Undercover High School star steps into a new role—this time, off-screen. Known for his quiet cool and refined style, Seo embodies what Montblanc’s modern elegance, creative spirit, and authenticity.
It’s a smart match. As Montblanc looks to expand its presence across Asia, Seo brings not just star power but substance. His acting résumé is packed with characters who balance intensity and restraint—traits that, not coincidentally, mirror the brand’s own balancing act between heritage and reinvention.
The partnership kicked off in style at the Gil-i-gu Gallery in Garosu-gil, where the actor showed up to check out the collection inspired by travel, writing, and life in motion—basically, all things Montblanc. And they’re not stopping at just one event. Expect campaigns, stories, and a whole lot of elegant cool in the months to come. If Montblanc’s leaning into a more lived-in kind of luxury, Seo’s the guy to lead the way.
