The French NBA rookie is announced as the fashion house's newest ambassador.

After making a major appearance at the Louis Vuitton Men's Fall/Winter 2024 show in Paris, he is crowned the latest House Ambassador for Louis Vuitton.

Through precious gems, hand-painted pieces, and expert embroidery, Louis Vuitton explores the roots of the American West in its Men's Fall/Winter 2024 collection. 

The show will go live on Wednesday, January 17 at 3:00 AM Singapore time.

Just 3 months after their debut, this rising K-pop boy group has already been named house ambassadors for Louis Vuitton.

Pietro Beccari, President and CEO of Louis Vuitton, speaks to L'OFFICIEL ahead of the Men's Pre-Fall 2024 show by Pharrell Williams in Hong Kong

The multihyphenate unveils his second collection for the flagship fashion house of the LVMH group in Hong Kong. "This metropolis has a unique and incredible energy. The music scene, the art scene, the creative scene linked to fashion and the culinary scene linked to food experiences make it truly unique. It is a city in perpetual transformation where we breathes life. Unstoppable.”

From industry veterans such as Aaron Kwok and Chow Yun Fat to brand ambassadors like Stray Kids' Felix and Song Joong-ki, here are all the stars seen last night at the Avenue of Stars.

LVMH's flagship brand takes center stage in Hong Kong SAR on the Avenue of Stars at Victoria Dockside for the Men's Pre-Fall 2024 show.

It's one of the most highly anticipated shows in Paris Men's Fashion week after Pharrell was announced as the successor to the late Virgil Abloh earlier this year

Appreciating the detail and savoir faire that's present in menswear too 

The global ambassador of the French luxury maison will make you want to book a flight to Paris ASAP