Stray Kids Show Their Best 'Back-To-School' Looks in Tommy Hilfiger's Fall 2024 Campaign
Preppy chic at its finest! Feast your eyes on the visual kings of K-Pop, Stray Kids, as they flaunt the latest Tommy Hilfiger Fall 2024 collection.
Tommy Hilfiger’s Fall 2024 campaign is a love letter to New York City and who better to write this letter than their global brand ambassadors, the dashing gents of the global phenomenon Stray Kids.
The collaboration between the iconic American fashion brand and the powerhouse K-pop group celebrates the essence of classic prep and pushes the boundaries of what it means to dream big as Tommy Hilfiger takes the boys to new heights on the rooftops of New York City to create a campaign that’s as vibrant and dynamic as the city itself.
Set against the breathtaking backdrop of New York City, the campaign features all eight members of Stray Kids — Bang Chan, Lee Know, Changbin, Hyunjin, HAN, Felix, Seungmin, and I.N — dressed in modernized prep classics that capture the spirit of the Fall 2024 collection.
Each shot is a visual testament to the synergy between the brand and the group, blending the energy of Stray Kids with the iconic silhouette of Tommy Hilfiger’s Americana. The result is a celebration of confidence, ambition, and style, encapsulated in the heart of the city that never sleeps.
The Fall 2024 collection channels the unique spirit of New York, offering contemporary takes on classic silhouettes with a distinct Tommy twist, from sharply tailored chinos and refined cable-knits to refreshed polos. All this, while retaining a youthful and effortless vibe to each look. Ideal of back-to-school season or simply everyday casualwear but with a polished feel that only adds to its versatility.
The modernised wool coat in camel serves as the ultimate layering piece, while the oversized puffer in elegant plaid adds a touch of sophistication to the colder months. Polished pea coats in deep navy and bombers with varsity-inspired details further cement the collection’s place in the annals of modern fashion.
The collection is rooted in practicality and elegance. The modernised wool coat in camel serves as the ultimate layering piece, while the oversized puffer in elegant plaid adds a touch of sophistication to the colder months. Polished pea coats in deep navy and bombers with varsity-inspired details further cement the collection’s place in the annals of modern fashion.
The collection, much like the city that inspired it, is a perfect blend of effortless cool and timeless sophistication—undeniably New York, undeniably Tommy.
Stray Kids, fresh off the success of their latest release, ‘ATE,’ have solidified their place in global pop culture with this campaign. Having already starred in the brand’s Fall 2023 and Spring 2024 campaigns, the group continues to embody the dynamic spirit of Tommy Hilfiger. The campaign’s photography, masterfully captured by Alisdair McLellan, highlights the members in the brand’s iconic red, white, and blue, making a bold statement about the power of fashion, music, and the city of dreams.
In this campaign, Tommy Hilfiger and Stray Kids don’t just showcase a collection—they showcase a mindset. It’s a tribute to dreaming big, reaching new heights, and always staying true to the energy that makes New York City, and Tommy Hilfiger, truly iconic.
Discover more on www.tommy.com.
