Tommy Hilfiger Revisits New York Tailoring at Pitti Uomo 2025

In the historic setting of the Palazzo Portinari Salviati, transformed for one night into a sumptuous Hilfiger Social Club , America came to greet Europe. It was there, beneath Renaissance frescoes and period gilding, that Tommy Hilfiger unveiled his new sartorial menswear collection, soberly titled TOMMY HILFIGER New York. A statement of intent, a bridge between the vibrant avenues of Manhattan and the age-old elegance of old Europe.

In this collection of 19 looks, the American designer offers much more than a wardrobe: he orchestrates a bold reinterpretation of the preppy heritage, faithful to the DNA of the brand, and the codes of New York tailoring , while infusing a contemporary and confident energy. It is an invitation to rediscover the menswear wardrobe, with relaxed elegance and a sense of style anchored in the present.

The silhouettes, supple and sharp, reflect technical mastery without ostentation: suits in technical fabrics, blazers in lightweight wools, silk polo shirts adorned with stripes from the archives—each piece embodies the alliance of refinement and modernity. Through this collection, Tommy Hilfiger gives a nod to the classics, without ever confining himself to them. He speaks to a generation of confident men, free to express their style with boldness and authenticity.

The venue, reimagined as a New York club from another era, welcomed a select group of celebrities, including actor Lucien Laviscount , the perfect embodiment of this new elegance. In this subtle fusion of cultures and eras, the evening celebrated an art of transatlantic style, in which tradition and innovation become one.

With TOMMY HILFIGER New York, the brand is making a strong comeback on the sartorial scene, proving that heritage is never static, but very much alive, vibrant — and resolutely looking to the future.

The TOMMY HILFIGER New York collection will be available from February 2026 in selected stores, on tommy.com and at international partners.